Let’s talk about that 10 days rule for newborn photography
Ottawa Baby and Belly Photographer | Capturing Baby’s First Year & Beyond
Before we dive into debunking the 10 days rule for newborn photography, I want to tell you the back story of why I am writing this post today…
Momma’s little baby
Newborn babies are one of the most precious things on the planet. They grow into children, and adults, and yet still remain just as close to our hearts as mom and dad. Why is that? Because of love; mom and dad created that human and watched them grow from an itty bitty speck on an ultrasound, into the adult they are today. I am sure if you asked mom to see a picture of her baby, she would show you her most favourite one. It could be the most recent, it could be the one where little Suzie is wearing the dress grandma handmade for her, or it could be the first one ever..
Baby’s First Photo
If I asked my mom for that first baby photo, it would be when we were still in the hospital. It was a really small, grungy, unflattering image of the both of us and my dad, but nobody cares. That’s our first photo together and I love it! For my parent’s sake, here’s another taken once they got home.

cell snapshot: image circa 1990
If I changed the wording around and asked for the first professional photo of us that she got framed, she would not be able to point to it, because it’s stashed away somewhere in a box. Well, I made a point to go through the maze of boxes and I found it. A gorgeous framed print from Olan Mills.

cell snapshot: (c) Olan Mills circa 1993-1994 (?)
Well, turns out it’s only a puny little 8×10. We dont have ANY family portraits displayed, and yet when I asked my mother if I could keep it, she freaked out and refused because it was HERS. So, my mom DOES care about photos, she’s just the type of person who loves to keep images in photo boxes or albums instead of on the wall for all to see. I then discovered the giant 20×24 framed canvas print (from another session with Olan Mills) of me stored in the basement, which has me at about 2/3 years old. That’s even bigger than my high-school graduation photo (which I also found and hung up for them with my younger brother’s!) yet was stashed between two storage cupboards instead of on the wall. Turns out my mom didn’t get the chance to travel to a studio while I was a newborn, and simply thought she skipped the window of opportunity to get baby pictures all-together. I had missed out on nice frameable photos of myself as a newborn baby because of a preconception about age. Sure I have a ton of polaroids and developped (or not) films to turn to in my photo album ahem.. my mom’s photo album that I absolutely love and treasure, but I would not want to print any of those larger than the 3×5 or 4×6 or 5×7 they already are because they are not exactly wall-worthy.

cell snaps of various photos: circa 1990-1994 (before the sibling)
That being said, I am still saddened by the fact that I don’t have any good quality, wall-worthy newborn photos or even baby portraits of myself. Whether your baby’s first photo is during a fresh 48 session, a studio newborn portrait, or baby milestone photo later on in their first year, you just have to get it done. For you and for your child. They will eventually grow into an adult who will love and cherish those professionally capture images forever, especially the ones with YOU in them! Let’s be honest, the images are for future-you and future-baby just as much, if not more, than for now-you.
Now, let’s talk about that 10 days rule for newborn photography
This is specifically discussed when referring to POSED newborn photography; the kind that has baby all nice and curled up into adorably intricate poses in props or on beautiful backdrops. It’s been widely published that newborns should be photographed at under 14 days/2 weeks, and as strictly as “less than 10 days or it’s not possible”. Hold it! What!? “Or it’s not possible” !? Who came up with that bull****!?
This topic came up when I received a phone call (yet again!) from a woman frantically begging for me to open up a same-day spot for her little one because she was already 13 days old and she didn’t think she wanted those adorable images until now, and it’s almost too late. Fair enough, but what got me the most was that OTHER PHOTOGRAPHERS TURNED HER DOWN! She was almost in tears when I informed her that unfortunately I was unable to accommodate her request as I was completely booked until 4 days later. So much so, that she barely heard me explaining that there was nothing wrong with waiting until then and I would be happy to fit her in (at day 18). It took all the strength I had not to ask her who the hell had refused to photograph her baby. I was almost as sad as she was, and a little angry actually. Sheesh!
I’ve since gone through all my website’s wording to make sure that the words typically and/or recommended were prominent when stating the time-frame, and that it was evident that I would NEVER refuse a baby because they were “too old”. I absolutely LOVE to photograph newborns, and who cares if I have to put in extra effort to get amazing baby photos for parents! It’s my job, and I love it!
Here are the answers to the two most common questions:
why 10 days?
Why has it become a “rule” instead of a recommendation that newborn photography HAVE TO be captured within such a small time frame? Well, to start, newborn babies are born with nearly 300 ‘bones’, while a full-grown adult has a measly 206. Why is this relevant you ask? A newborn really has nearly 300 bones & cartilage pieces, which after that 10-14days (2 weeks) mark, start to fuse together into calcified bone, which makes it much harder for them to return to that in-the-womb position they’ve been in for the last 9 months. It is much more comfortable for them to be moulded into the adorable position while they still have the luxury of pure flexibility. That being said, every baby is different, and it depends on their individual growth speed rather than a widely spread “rule” whether or not they are safely able to participate in a true newborn session. I personally recommend scheduling the session after 3-5 days, especially for breastfeeding moms, in order to make sure baby has somewhat of a feeding schedule and has learnt to latch correctly in order to get enough milk. Of course I prefer to schedule before that 10 day mark to make my “job” a little easier, but it’s not something I strictly enforce. In fact, I have a slight bias towards older babies who come in full of newborn chub.
is there really a difference? do you have examples?
Yes, there is a HUGE difference between 2 days new, 2 weeks new, and 2 months new. BUT it may not always be what you think; it simply means that the images are different. Which isn’t that the case with all babies anyway? Here are a few examples of past sessions (captions have the details about their session).

23 days new – this little guy actually came to the studio twice! when he was 15 days, he wanted nothing to do with it and just wanted to be held (can you blame him?), so we scheduled a second session and he was a dream baby at 3 weeks.

10 days new – slept like a champ and was able to complete all poses attempted for a full gallery of choices

16 days new – slept for about 20 minutes in total during her petite newborn session (1hr) which allowed me to capture a handful great images of the one allotted pose/backdrop to fill the gallery

9 days new – slept very little, fed a lot, and was only able to complete two poses/backdrops

42 days new – half of a set of twins (born almost 2 months early, session held ON expected due date) slept for 5-10 minutes the entire session but was content the entire time, which allowed for capturing enough single images of him and twin images with his sister for a full gallery.

6 days new – slept through the entire session and we captured all sorts of poses, backdrops and family images
How about these gorgeous swaddled shots of these babies who just wouldn’t sleep until they were snuggled tightly in the warmth of the wraps. It’s all about finding what works for the baby currently in the studio. We even got a little smile once baby was happy 🙂

7 days new – didn’t sleep much and was very unsettled; swaddling helped keep him happy long enough for him to doze off so we could get some sweet sleeping images

19 days new – only slept once wrapped and swaddled

7 weeks new – slept almost the entire session in between feedings, but wasn’t as flexible so we proceeded with alternate newborn-esque poses

7 days new – took us about an hour of feeding & soothing until he was fully sleeping and we were able to safely capture the outdoor beach setup for this little guy’s gallery
Each of these scenarios are completely different, and yet look at the nice sleepy newborn photos. Content wide-eyed babies can make for some seriously adorable images too!

24 days new – slept just enough for one sleeping and curly setup, and was content for us to capture various expressions on another
9 days new – only slept long enough for one setup and pose, so we proceeded with awake images then some adorable mommy&me images
All of these are adorable and perfect newborn images! Between you and me, I absolutely LOVE the extra chub that comes along with an older newborn. And who says you can’t have adorable and awake newborn photos? Sometimes you get the cutest expressions!
And for this 6 WEEK old baby, we focused on capturing his gorgeous bright-eyed expressions because he was unable to comfortably achieve any of the curly poses because he wasn’t really a newborn anymore. We made sure to showcase his personality instead of forcing him into uncomfortable (at his age) positions, and in turn we achieved a fabulous gallery of moments. I mean, check out those gorgeous big blues! Typically when a mother contacts us with a 6 weeker that was not a preemie, we recommend scheduling their appointment when baby will be approximately 3 months so that they are able to safely hold up their heads on their own in order to create a variety of poses for their gallery. Other older babies (6-12 week babies) that have come to the studio were able to safely be posed in props, others were only able to achieve one pose so we create variety with backdrops and accessories.

6 weeks new – we were able to capture various wrapped and non-swaddled wide-eyed images on the beanbag
All things aside, it takes a great photographer to be able to beautifully photograph newborns and babies. It takes an even greater talented (and patient!) photographer to capture fussy babies, no matter the age. You can end up with a fussy “prime-time” baby and a perfect sleeper baby who would may otherwise be referred to as being “too old”. Babies are never too old to be photographed. Of course posing and expectations may change, but regardless of the age, mom and dad will receive gorgeous images from their session with any GOOD professional photographer. They may not be the elaborately posed setups, but they will capture beautiful portraits their baby and give the family images to cherish forever.
Age is just a number. While I will personally photograph a baby at almost any age, I still do recommend you book as soon as possible in order to make sure you have the option of the sweet and curly newborn portraits. My recommendation is between days 5-10 so that we can capture a variety of poses instead of being constrained to a limited type of poses.
I bid you farewell with one more strong suggestion; that mom should be included in these images no matter what the circumstance of how she thinks she sees herself. You will always be gorgeous momma to your baby. Heck, we’ve got hair&makeup artists on standby if you need a confidence boost! And let’s not forget about dads too!
As said by the great Robin Long, “Sometimes awake shots can make the most compelling photographs.”

7 days new – this little guy slept most of his session once we got him wrapped and comfy, but I managed to score some amazing eye contact beforehand.
How do I book a session?
We’d love to capture your growing family and new baby moments. You can call us at 613-371-4594 or use our contact page to set up your free consultation to chat details. Maternity Portraits are the most flatteringly captured between weeks 26-36, Newborn Photography Sessions are best held within the first 2 weeks from birth, and Mommy&Baby portrait sessions are typically within the first month after baby is born.
Pure Natural Newborn Photography
Capturing Pregnancy through Baby’s First Year & Beyond, Specialized in Newborn Portraiture
(Barrhaven) Ottawa, Ontario | (613) 371 – 4594
info@purenaturalnewborn.com
Holly Hawkins
So good to read this! My baby is 4 weeks old and I still haven’t got around to booking that first shoot yet! I’ve been anxious about completely missing the boat. Thank you 🙂
Pure Natural Newborn Photography
That is absolutely fine Holly! If you are wanting the squishy poses you will definitely want to book as soon as possible, but you will get beautiful baby portraits either way 🙂
Katie Felix
Thank you so much for sharing this. My newborn shoot was pushed back due to the coronavirus quarantine and I was feeling disappointed about not having those squishy 10 day old shots.
Pure Natural Newborn Photography
I am glad it was helpful to you. Fingers crossed (for many reasons) this resolves quickly!
Brittany Geise Photography
Thank you for posting this! I definitely learned a lot about what happens to the baby’s anatomy in the first 10 days. I also appreciate all the examples so we can see the comparison.
Pure Natural Newborn Photography
Happy to share! Even if it helps just one mama feel better about not having them done in that first week; I cannot tell you how many times I have been hired (in tears) because someone else had refused them for being “too old” at 12-20 days new. Infuriating, to say the least!
Denise Warren
Hi Stephanie, I am a fledgling photographer in the UK, thinking about starting Newborn Photography. I found your blog very interesting and helpful (thank you).
As we’re not in competition with each other, would you mind if I follow you to gain more insight and knowledge on this topic?
Denise
Pure Natural Newborn Photography
Please do go ahead and follow along! The more people know about the safety and myths of newborn photography, the better the industry as a whole will be! Glad to have you 🙂
BD
Great article. Lots of beautiful photos and great tips. But I’m not soo sure you’re right about the photos of you as a newborn being a “cell snapshot: image circa 1990.” Nobody had cell phones in 1990, much less ones with cameras. That was definitely shot with a film shot (though surely not a pro one.)
Pure Natural Newborn Photography
Thanks for the kind words. Though I will clarify that your assumption and the caption are both correct; it is a cell snapshot that I took recently OF an image that was captured in 1990 (yes, likely with a generic film camera).